NHS Friends & Family Test

The NHS Friends and Family Test Design



Graphic Design


Byte Design produced the initial poster designs and material for the NHS Friends and Family Test for the NHS’s  Strategic Projects Team. The request was to use a very simple and recognisable people symbol for a logo and to make posters eye-catching and in keeping with that symbol. Simplicity was the key. The posters reflected the colours and the simple shapes of the logo, and despite the rather long messages  – copy remained easily readable. The project went on to be a national success, with (matching) feedback flyer data collection boxes in thousands of NHS surgeries.